Ford Hikes Prices on Bronco, Maverick & Mach-E

Ford Hikes Prices on Bronco, Maverick & Mach-E in 2025

🚗 Ford's Price Adjustments in Response to New Tariffs

📈 Price Increases on Select Models

  • Price hikes of up to $2,000 are being applied to the Mustang Mach-E, Maverick, and Bronco Sport.

  • The revised pricing applies to vehicles built after May 2, 2025, and will appear at dealerships by late June.

  • These changes follow the implementation of new 25% tariffs on imported vehicles and auto parts.

🧾 Ford’s Response Strategy

  • To soften the impact, Ford is offering employee pricing to all buyers through July 4, 2025.

  • The company projects a $2.5 billion hit in 2025 but aims to recover around $1 billion.

  • With 79% of its vehicles built in the U.S., Ford is better positioned than many rivals to manage the tariff effects.

🏭 Industry-Wide Adjustments

  • Other automakers are also adjusting: some increasing fees, others relocating production or reducing output.

  • Temporary factory shutdowns and layoffs are being reported across the industry.

  • Automakers are taking strategic measures like shifting production to North American facilities.

🛍️ Impact on Consumers

  • Tariffs may cause vehicle prices to rise by $4,500 to $10,000 depending on the model.

  • The used car market has seen values increase, with year-over-year gains approaching 5%.

  • Car insurance premiums are also climbing, projected to go up by 8% in 2025, due in part to pricier vehicle parts.

FAQ

Ford is raising prices due to new 25% tariffs on imported vehicles and parts, impacting models like the Mustang Mach-E, Bronco Sport, and Maverick.

The Mustang Mach-E, Bronco Sport, and Maverick are among the models seeing price increases of up to $2,000 for units built after May 2, 2025.

Yes, Ford is extending employee pricing to all customers through July 4, 2025, to help offset the impact of increased vehicle prices.

Ford anticipates a $2.5 billion loss in 2025 due to tariffs but plans to recover approximately $1 billion through strategic measures.

Yes, several other automakers are also adjusting prices or production due to the tariffs, and industry-wide price increases are expected.