Google marked a major leap in search innovation on July 3, 2025, by using its homepage doodle to spotlight the launch of the Gemini-powered AI Search tool. This fresh interface introduces a smarter, more intuitive way to interact with Google, thanks to the inclusion of AI Mode—a feature designed to transform traditional searches into conversational, AI-driven interactions.
This update represents a broader shift by Google towards making artificial intelligence a core part of the daily user experience.
What Is AI Mode?
AI Mode is a new feature integrated into Google Search, powered by its advanced Gemini AI model. Unlike standard keyword searches, AI Mode allows users to input complex queries, receive summarised insights, ask follow-up questions, and even personalize responses—all in a fluid, chat-like interface.
Users will now see a prominent “Ask with Gemini” or “AI Overview” toggle at the top of their search results, especially on mobile and desktop versions for logged-in users.
How the Doodle Plays a Role
The July 3 doodle does more than just celebrate the new tool—it actively directs users to explore it. Clicking on the doodle leads visitors to a dedicated page explaining AI Mode and its functions. This interactive approach is part of Google’s strategy to familiarize users with its growing suite of AI capabilities.
The use of a doodle to highlight such a technical innovation also marks a new direction in how Google introduces important updates—through creative and accessible visuals.
Gemini AI: Behind the Scenes
Gemini is Google’s most advanced generative AI model to date, capable of processing text, images, and code with natural ease. The AI Mode in search uses this model to interpret user intent and provide conversational summaries instead of long lists of blue links.
For example, instead of typing “best places to visit in Japan” and sifting through travel blogs, users can simply ask, “Plan a 5-day trip to Japan,” and get an itinerary directly within the search result.
Availability and Rollout
AI Mode is currently available to signed-in users in the US, and will expand to more regions soon. The mobile version of Google Search is already showing the feature, and desktop users can expect it to appear across most major browsers.
Users who don’t wish to use AI Mode can still rely on traditional search results by scrolling past the AI-generated section.
Is It Free?
Yes, AI Mode is free for basic use. However, deeper integrations—like advanced coding help or professional-level document summaries—may eventually be included under the Gemini Advanced subscription tier in the future.
Google’s use of a doodle to guide users into this ecosystem suggests the tech giant is betting big on public adoption of AI search as the new norm.
