In a significant move that has captured global attention, Apple Inc. has appointed Sabih Khan as its new Chief Operating Officer (COO). The Indian-origin executive, known for his long and impactful tenure at the tech giant, steps into one of the most powerful corporate roles in the world. This announcement marks a historic moment not only for Apple but also for the Indian diaspora and the broader tech industry.
Sabih Khan's appointment follows the retirement of Jeff Williams, Apple’s long-time COO, who played a central role in the company’s global operations and supply chain management. As Khan steps into this critical role, the world is watching how he will steer Apple's massive operational machinery in a rapidly evolving tech landscape.
Who Is Sabih Khan?
Sabih Khan has been a part of Apple for over two decades. Born in India and raised in Singapore and the United States, Khan holds a Bachelor’s degree in Economics and Mechanical Engineering from Tufts University, followed by a Master’s in Mechanical Engineering from Rensselaer Polytechnic Institute.
Joining Apple in 1995, sabih khan quickly made a mark with his strategic insight and problem-solving skills. He played a central role in streamlining Apple’s supply chain and developing responsible sourcing initiatives, particularly focusing on labor rights and environmental sustainability. Over time, he became the go-to leader for operations across the company’s global network.
Before his promotion to COO, Khan served as Apple’s Senior Vice President of Operations, where he worked closely with suppliers and production partners worldwide.
What Does a COO Do at Apple?
The Chief Operating Officer at Apple is a crucial position, overseeing everything from manufacturing and logistics to distribution and quality assurance. As COO, sabih khan will be responsible for managing one of the most sophisticated and vast global supply chains in the tech industry.
His portfolio will also include risk management during global disruptions, managing Apple’s transition to carbon-neutral operations, and ensuring that the company’s production keeps pace with consumer demand without compromising on ethics or efficiency.
Given the complexity of Apple’s product launches, which involve coordination across continents, factories, and transportation networks, the role of the COO is central to maintaining Apple’s reputation for quality and reliability.
Sabih Khan’s Rise Within Apple
Khan’s journey within Apple is often cited as a textbook example of steady and consistent growth. Known internally for his calm demeanor, analytical thinking, and attention to detail, sabih khan has gained immense respect from peers and leadership alike.
He is credited with managing the launch of several key products — from the iPhone to MacBooks and wearables — by ensuring that supply chain challenges never disrupted Apple’s product timelines. Under his guidance, Apple built strong relationships with manufacturers in China, India, Vietnam, and other countries, ensuring stable output even during global crises like the COVID-19 pandemic.
His ability to foresee operational risks and build contingency plans contributed significantly to Apple’s business continuity during unpredictable times.
A Historic Milestone for Indian-Origin Talent
Sabih Khan’s elevation as Apple’s COO is being celebrated not just in Silicon Valley but also across India and among global Indian communities. In a tech industry that is increasingly global and diverse, Khan’s ascent represents both opportunity and recognition of talent irrespective of origin.
This milestone follows a trend where Indian-origin executives are assuming top leadership roles in global companies — a list that includes Sundar Pichai at Google and Satya Nadella at Microsoft. With sabih khan now joining the league, the influence of Indian-origin leadership in shaping global technology continues to grow.
Vision for the Future
In his first internal communication after assuming the role, sabih khan emphasized the importance of resilience, innovation, and sustainability in operations. He spoke about strengthening supplier relationships, investing in greener technologies, and embracing automation for efficiency.
Industry experts believe Khan’s appointment signals a more proactive stance by Apple in integrating ESG (Environmental, Social, Governance) goals into its core operations. His long-standing advocacy for responsible sourcing is expected to shape Apple’s supply chain strategy going forward.
Moreover, as Apple aims to expand its manufacturing base beyond China, Khan’s global experience will be crucial in managing this geographic diversification.
Global and Domestic Reactions
Apple’s leadership has expressed full confidence in sabih khan. CEO Tim Cook congratulated him publicly, stating, “Sabih has been an incredible partner in building Apple’s operations and supply chain. His experience, integrity, and leadership make him the perfect choice for COO.”
Back in India, industry leaders and tech professionals lauded Khan’s achievement as a proud moment. Social media platforms buzzed with congratulatory messages, and tech analysts noted that this move might even strengthen Apple's focus on India as a growing market and manufacturing hub.
Challenges Ahead
Despite his strong track record, sabih khan steps into the COO role at a time of considerable global uncertainty. Geopolitical tensions, supply chain disruptions, inflationary pressures, and the evolving dynamics of tech regulation all present challenges.
Additionally, Apple’s recent push into augmented reality, artificial intelligence, and electric vehicles demands operational scalability and flexibility. As COO, Khan will have to balance innovation with efficiency, while ensuring Apple’s seamless global operations continue to deliver.
His leadership style — calm, data-driven, and inclusive — will be tested as the company expands into new territories and faces ever-growing competition.
What This Means for Apple
Sabih Khan’s appointment symbolizes Apple’s continued commitment to internal leadership development and operational excellence. With his deep knowledge of the company and a clear vision for the future, Apple is expected to maintain its industry dominance in the coming years.
As Khan steps into the spotlight, many are hopeful that his operational strategies will enhance Apple’s agility, support sustainable goals, and keep the company well-positioned amid global market shifts.
